Cut Through the Digital Noise: Strategic Communications in Times of Change


“’The two words ‘information’ and ‘communication’ are often used interchangeably, but they signify quite different things,” journalist Sydney J. Harris once said. “Information is giving out; communication is getting through.’ A wealth of information is just a click away in our digital world, but the most important and strategic communications for employees often get buried — and this information overload has only increased since COVID-19. To better understand the barrage of corporate communications — and how organizations can cut through this noise — GuideSpark worked with IDC to survey employees at 300 US. organizations. We found that, across industries, a wide communication gap stands between employers and their employees.”

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