“No hiring manager aims for average employees. They want the crème de la crème, top performers who will stay with the company for a long time. To attract those candidates, you need to build an employer brand that speaks to their needs. According to Gallup, highly qualified candidates look for very specific qualities in a potential employer.”
https://www.recruiter.com/i/does-your-companys-online-reputation-hinder-your-recruiting-efforts/