No one – and we do mean no one – gets excited about a bland, boring, run of the mill job description. If you’re still relying on lists of qualifications and summaries of duties to advertise your roles, don’t be surprised if all the candidates who apply seem a little … tepid. If you want to attract qualified, passionate, and enthusiastic candidates to your open role, you’ll need to do better than the traditional job posting. You’ll need something that really pops – something that hooks top talent and gets them excited about the opportunity you have to offer.
https://www.recruiter.com/i/recruiter-top-10-ways-to-make-your-job-postings-more-engaging/